Competitive advantage definition
Your competitive advantage is what makes your product or service superior to the competition. What you do better than the rest.
It can stem from your cost structure, manufacturing process, proprietary tech, patents, materials and labor used, branding, supply chain, customer service, geographic or economic favorable conditions, etc.
The harder to imitate your advantage is, the longer you can be outselling the competition and earning bigger margins.
What is unique selling point?
Your unique selling point the marketing statement you make about your competitive advantage, the way you present it and use it to sell.It is how you communicate your competitive advantage to potential buyers.