Segafredo Zanetti

Australia & New Zeland
Coffee and espresso machines
WooCommerce
www.segafredo.com.nz
Time to set up an email campaign2 mins
Revenue per sent email$7

Segafredo Zanetti uses Metrilo to sort out its customer data and to personalize its communication with customers

    Challenge

  • Both B2C & B2B business on the same site so a lot of data is coming in that needs to be sifted through and used in very different ways.
  • They needed to connect that incoming data to the action tools they use like email.
  • Customer segmentation functionality also needed to explore different groups and engage them differently.

    Solution

  • Using Metrilo’s detailed on-site analytics, they’re able to drill down visitor behavior and optimize the sales funnel for more conversions.
  • The team sends emails and newsletters from our email platform to activate leads.
  • With the Metrilo CRM, they’re able to do narrow selections of customers by specific behavior and send them well tailored incentives to stimulate repeat orders.

    Result

  • The team stays on top of things going through the data daily.
  • Acquisition costs are closely monitored with Metrilo and kept under control.
  • One single reactivation email campaign generated over $700 for a total effort of 2 minutes. This meant $7 for every person who received the email!

How targeted emails doubled WOW Tea's revenue in 6 months

Read full story

How CricksyDog builds lasting customer relationships thanks to Metrilo’s data

Read full story

How Viral Passion runs extremely personalized email marketing for its clients

Read full story

How checking the metrics in Metrilo a few times a day keeps Smoovall under control

Read full story
Debug info
Context is blank. Set
Blog post cache was not updated. Update
Resource is casestudies/segafredo-zanetti
Displaying pages/casestudies/segafredo-zanetti.php
Page generated in ~0.0028 seconds.
Browser rendering for - seconds