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Why Metrilo
Features
Ecommerce Analytics
Ecommerce CRM
Email Marketing
Customer Retention
Resources
Blog
DTC Academy
Case Studies
Help Center
Pricing
Metrilo
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WOW TEA
Sofia, Bulgaria
Detox tea
WooCommerce
wowtea.eu
Increase in Retention Rate
+100%
Revenue increased by
x2
Time needed for turnaround
6 months
01:34
See what Emil from WOWtea says about Metrilo
WOW Tea doubled their revenue in 6 months with Metrilo.
They turned around retention rate thanks to customer behavior segmentation and personalized emails.
Challenge
Acquisition brought in mainly one-time buyers because the product is trendy.
There was a big summer drop in sales and the company knew they had to fight seasonality.
Being unable to make customers come back and buy again, they were losing a lot of money.
Sales data was everywhere and it was hard to take concrete actions.
Solution
WowTea discovered Metrilo, which put all their sales and customer data together in one place.
They looked into customer behavior and came up with different offers to engage different customer segments.
Then, they started sending personalized emails to people in order to get them back.
Now, WowTea uses customer segmentation by behavior for every marketing campaign.
Result
The team was surprised how many customers came back after a single win-back email sent.
Customer experience improved as people feel special thanks to the personal touch in the emails.
In 6 months, WowTea doubled their customer retention rate.
This, of course, led to doubling their revenue.
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