Features in Essential

How to optimize your marketing and sales performance

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A real-time dashboard of your sales performance

All key metrics easy to access:

  • New customers How many new people ordered
  • Top selling products Which are the best performing
  • Real-time revenue More accurate attribution than Google Analytics
  • Successful orders That went through and payment is processed
  • Conversion rates by devices To see where your customers buy from
  • Customer lifetime value See the revenue your average customer brings

Marketing performance report focused on revenue and built for store owners

Metrilo’s tracking and reporting work automatically, no manual setup needed. Correct and powerful views of your sales and marketing channels and the results generated. You will know exactly what brings you sales and what doesn’t.

"Metrilo drives my ad-spend down!"
An eCommerce founder on G2Crowd

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Numerous revenue breakdowns available for more detailed view

They come ready-to-use and show you revenue trends in detail. See your revenue by:

  • New / Returning Revenue from new vs returning customers
  • Coupons Revenue by any coupon associated with the orders
  • Order Status Revenue by failed, pending, successful and other orders
  • Socials Track all revenue from social channels
  • Campaign Break down revenue by every digital campaign you had for the specified period
  • Referrals Monitor influencer marketing efforts and other organic referrals with coupons
  • Country Anywhere orders come from, Metrilo captures it
  • City Easily save & reach out to specific segments
  • Device Send individual emails based on the profiles

Insightful product management reports

We know your products are at the heart of your business. To help you make the best decisions about new products, variants and bundles, Metrilo shows you how your products perform in terms of:

  • Views by visitors
  • Purchases
  • Abandon rate

Correlation reports go even deeper, showing which products get ordered together or instead of each other. Discover new product development opportunities for your brand!

"Tracking the customer journey on our sites is now effortless"
An eCommerce founder on Capterra

Funnel report that detects conversion problems as they happen

One of the benefits of our powerful tracking is that you get pre-set funnel reports that automatically measure all key conversion steps on your website. No goal setting on your part, only fix the leaks when you see them.

There’s no other tool like it showing all you want to know!

Business: specialty DTC skincare product

Uses Metrilo mainly for: dashboard, reports

Reginald Ofori, who’s behind the specialty skincare product Smoovall, checks Metrilo’s dashboard a few times a day for the essential ecommerce metrics - average order values, new vs returning customers, traffic. He looks at performance by channels and adjusts marketing spend as needed. “I like how everything is configured, all reports are ready - just one click and it’s there,” he says.

5-minute integration. Official plugins for
"Metrilo is the only data tool I use to grow my business because I want to act fast. It is plug and play and gives me the data right away."
– Moiz Ali, Founder & CEO of Native (now part of P&G)
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